The end of the year is a great time to evaluate your business and see what’s working well and what you need to let go of. I’m sure that you have all heard the expression, “Work on your business, not just in your business,” but how many of you take the time to do that on a regular basis?
Here are 15 powerful questions to answer to get you started working on your business so that you can sell smarter and sell more in 2014.
- What’s working well in your business now?
- What’s not working that you need to let go of?
- Where are you now in terms of your gross revenues and profit margins?
- Where would you like to be in terms of revenue and profits six months from now? One year from now?
- Who are your most profitable clients?
- What can you do to get more business from your most profitable clients?
- What separates your business from the competition?
- Which promotional products categories generated the highest profits?
- Which prospecting strategies worked best for you this year?
- What new prospecting strategies will you try in 2014?
- Who are your top preferred suppliers?
- What rebates, preferred pricing or special value do your top suppliers provide to you?
- What strategic alliances or referral programs can you set up in the next year?
- What will you do to stay motivated and on track no matter what?
- Where can you turn for support and help in your business?
Want expert help growing your promotional products sales 2014? Start by attending my education sessions at the PPAI EXPO. You’ll leave with proven, easy to implement sales strategies you can immediately use to sell smarter and make more money. Learn more here.
Here’s to making 2014 your best year yet!
Rosalie Marcus, The Promo Biz Coach, is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at www.promobizcoach.com. Reach her at [email protected].
